Guest Speaker – Jason Moore

From Chaos to Control: How Big Data and Artificial Intelligence are Transforming PR As We Know It”
Jason Moore, East Coast Director, Zignal Labs

GWDC ARMA welcomes our November guest speaker Jason Moore.

Chaos is creating a data tsunami and the Big Data deluge is creating a potential for paralysis by analysis. AI is here to stay but not in the way that we expected to be. We have to be ready with the technology, tools & team to be able to harness the power for great results.  Jason’s presentation will include an interactive display of the Zignal Command Center.

Jason Moore leads all of Sales strategy and operations for Zignal Labs. With over a decade working in the media insights space, Jason has worked for the largest players in the game: Cision, Vocus, and now Zignal Labs; a cutting edge, real-time data analytics engine which services Fortune 500 brands through deepened insights into brand health, reputation, key influencers, and emerging trends in their respective spaces. As the leading communications analytics platform, Zignal allows organizations to quickly assess millions of data points into concrete, actionable insights which assist in driving the strategic communication’s efforts of the world’s most prominent brands.